9 August 2010

Hermes Is Down With The Kids...

Polaroids, cool skinny chicks, ironic use of fashion on dogs and lots of beautiful images to drool over. It's Hermes new internet venture; I Love My Scarf, aka J'aime Mon Carre.




It's a new direction for the famously classy brand; getting hipsters from London, New York, Tokyo and Paris to show us how they wear their's. My particular favourites are put-together Parisien Ella and NY's hippy-chic Harley, but there is so much to look at, I probably haven't even discovered it all yet.

Apparently the website's main purpose is to promote a limited edition collection of scarves that go on sale in September. Unfortunately, they are exclusively on sale in Colette (FYI, for those who don't know, Colette is a rather fabulous designer boutique... in PARIS). Still, that doesn't mean we can't enjoy what I Love My Scarf has to offer, and re-create it at home with our charity shop scarves, does it? Tres chic.

You can check it out for yourself here: http://www.jaimemoncarre.com/

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